Future Society
From healthcare and social care to local public services and refugee support initiatives, much of STBY’s work has been devoted to supporting changes toward a more inclusive and healthy future society....
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Algorithms and personal taste
Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon, companies are using big data and...
View ArticleDesign Driven Business Innovation
For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation. The course runs from September to...
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Global challenges, local actions
Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known that cities use lots of energy. To be...
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Eating in Nairobi
STBY recently went to Nairobi to work with local design research partners on the preparations for the latest Global Design Challenge on Clean Energy. Through workshops with creatives and energy experts...
View ArticleTwo STBY cases in This is Service Design Doing
The practitioners’ handbook: This is Service Design Doing, applies service design in the real world. It includes short descriptions of some of the core service design methods. We contributed to the...
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STBY’s Action-packed Autumn
From Service Design Days in Barcelona to a ‘Happy Pedestrian’ Conference in Amsterdam, STBY has a packed agenda for Autumn. Here’s a sweep of what we are up to. September 2018 ‘The Happy Pedestrian’...
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Co-creating a traffic policy
Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their local traffic policy. We used the...
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A New Breed of Design Research Tools
Gone are the days of lugging around clunky recorders, hefty cameras and brick-like hard drives to interviews and observation sites. The design researchers of today need only bring along a smartphone...
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Prototyping Clean Energy Futures
In a workshop hosted by STBY during the Service Design Days in Barcelona on the 5th and 6th of October 2018, we prototyped ideas for new service concepts in response to the What Design Can Do Clean...
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Joining forces towards climate action
In order to create a cleaner and greener world we have to join forces and collectively come up with new ideas and solutions. That is why it is important to STBY to engage in sustainable projects and...
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When design research meets Alibaba
Last October the Van Abbemuseum in Eindhoven launched a new exhibition called ‘GEO-DESIGN: Alibaba. From here to your home’. This exhibition is an investigation that traces the nebulous outlines of one...
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No Minor Thing
What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions Service (OM), the Ministry...
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Changing the role of plastic in our daily lives
Most people living in today’s society find it hard to go without the use of plastic, or even to reduce their use of plastic. Various media have recently shed a spotlight on how our usage of plastic has...
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Human scale and potential
Every year STBY attent the Service Design Global Conference with great interest. At this annually organised conference, lots of new service design insights, projects and tools are shared. Also this...
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Combining digital and physical diary methods
Recently we carried out a study with a mix of three of the most used and recognised qualitative methods: a diary study, in-depth interviews, and co-creation workshops. The rationale for this blended...
View ArticleSTBY case study on experiencefellow.com
A STBY case study is published on the website of ExperienceFellow. STBY used the mobile ethnography tool ExperienceFellow in order to get a better understanding of the perspectives of Dutch people on...
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Innovating the Candidate Journey
Customer centric innovation is a common practice in design research today, and can be seen as an evolution of that is employee centric innovation. Thinking of organisations’ employees as customers who...
View ArticleGOOD ’19
As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world, GOOD is coming to London again! This 1-day conference...
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Can a robot become your best friend?
There is no escape: our futures will be more and more digitalised. What position are you taking towards the fast growing digital world we live in? While technology seems to be something we can’t escape...
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